The Ultimate Guide to Instagram Stories

Instagram Stories is the way to go. Instagram claims that 60% of users discover new products through the platform. One-third of the most viewed Stories are from business accounts.

Stories are a legitimate strategy to reach more Instagram users and raise awareness about your Business, products or services, making them a viable option.

You’ll be able to:

  • Engaging stories can be created, shared, and saved
  • design good-looking custom stories
  • Profit from monetizing stories
  • Plan and monitor the performance of stories.

You’ll also be inspired by tons of examples.

Does that sound good?

Let’s start with the basics.

Instagram Stories: The What, the Why and the How

How to make Instagram Stories?

This section will discuss creating and managing your first Instagram Story.

To create stories on Instagram, first register for an Instagram business account.

It is completely free and easy.

Install the Instagram app. Go to Settings and select Account. Scroll down to Switch to Professional account. Choose Business, then follow the instructions.

How do you add a story?

You have two options to add a story to your account: either take a photo or a video yourself, or you can use content from your gallery. You can add multiple photos to your Instagram Story.

Which to use to get maximum engagement?

Ideas to take a photo/video

  • In case you’d like to share the news from a conference/meeting/webinar
  • Live video from your office or on the road
  • Live webinar where you can share your knowledge and insights
  • Tutorials and how tos live.

Pre-made Content Ideas:

  • Promote blog posts
  • Promote Instagram posts
  • Promote your products/services
  • You can conduct a poll/survey
  • Organize a giveaway or contest.

Here is an example of pre-made content that promotes products.

How do you edit a story?

Why should you edit stories?

  • It is a great way for viewers to see your Stories, which can be viewed dozens or hundreds of times per day.
  • It can help make your Story stand apart from all the rest.
  • This is a wonderful opportunity to express your creativity and be unique.

Stickers are a great way to modify a story. Instagram stickers can be used to ask questions, make donations, trackdown times, weather, location, or even show the weather.

Click on the Sticker button to create a story. This will take you to the collection.

You can also edit with these tools. Canva, for example, has the Instagram Story Editor with stylish, professionally-created templates to start creating awesome content.

Canva’s editor offers access to templates as well as a library with images, filters and fonts.

How do I delete a story?

Tap on the menu icon at the bottom of the screen to open an uploaded story. Select the Delete option.

Archive a Story

We have the option to save stories and archive them on our mobile apps. Businesses might find it useful to keep track of content creation and backup content that performs well.

You need to archive a story:

  • In your Instagram mobile app, go to Settings
  • Click on Privacy, then Story tabs
  • Switch on the Save to Archive button under the Saving section.

You can also save content to your gallery, as you can see. This option can be activated if you wish to save stories to your device’s storage.

What are Instagram Story Highlights and How Do They Work?

These are stories that users can save to their profile for future reference. You can either create a Highlight or create a new one from an archive story.

This feature is very useful for businesses:

  • Categorizing posts with products or services
  • Different types of content
  • Keep the feed orderly
  • allowing visitors to find products/services/content easier.

Tap Story Highlights below your profile bio to add a story as a Highlight.

Next, click the button to open the gallery with all available stories. Select the story you like and then click Next to open the cover editor window. You can change the cover to suit your needs.

Next, you will be asked to name the Highlight. To be able to read the title comfortably on a small phone screen, try to keep it short.

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